Unify alternative for website visitor and LinkedIn signals
Unify is an outbound platform that builds lists from data vendors and runs email sequences, with LinkedIn steps done by hand. Syft Data finds the people visiting your website and engaging with your team's LinkedIn posts, checks each one against your ICP and personas, and sends the connection request from your own LinkedIn after you approve it.
Works with HubSpot, Salesforce, Attio and Pipedrive.
# website-signals
Syft APP 9:41 AM
Hannah Brooks, VP Revenue at Cobaltline, is on your website
- ICP
- B2B SaaS, 50 to 500 employees
- Persona
- Revenue leader
- Website
- Viewed /pricing twice this week
- Reacted to your CEO's post on Monday
Used by teams at
How they differ
How Unify and Syft Data work
Unify builds account and contact lists from 40+ data vendors and runs email sequences from your mailboxes. Website intent is on its Business plan and identifies the company behind a visit; a person is tied to activity once they give an email. LinkedIn steps in a sequence are tasks the rep completes by hand.
Syft Data starts from your own website and LinkedIn. It identifies the companies and, where it can, the people on your site, joins them to who engages with your team's posts, checks each one against your ICP and personas, and can send the connection request or DM from your own LinkedIn after you approve it in Slack.
Sources: Unify pricing, Website visitors (Unify docs), LinkedIn touches in sequences
Last reviewed
Who Syft Data fits
- Teams who want the person on the website, not only the company
- Teams who want LinkedIn requests sent from their own account, with approval
- Teams on Attio or Pipedrive, or sending email from Smartlead or Instantly
Switching
How to switch from Unify to Syft Data
Syft Data runs next to what you have, so you can compare the two before you move anything.
- 1
List what Unify does for you today
The signals your team acts on, the CRM fields it writes and the sequences it feeds. That list is your setup.
- 2
Add the Syft tag and install the extension
The tag shows who visits your site. The extension reads your LinkedIn in your browser. Data appears about 10 minutes after the tag is live.
- 3
Connect your CRM and Slack
HubSpot, Salesforce, Attio or Pipedrive, so people and activity land on the right records. Alerts reach the channel you choose, with the account owner @mentioned.
- 4
Repoint your sequences
Send matches to Smartlead, Instantly or Apollo, or by webhook to Clay, Zapier or n8n, so your email sequences keep running.
Side by side
Syft Data vs Unify
| Syft Data | Unify | |
|---|---|---|
| Website visitors | Syft Data: Companies, plus person-level identification of US visitors (add-on), joined to their LinkedIn engagement. | Unify: Company level, through 6sense, Clearbit Reveal, Demandbase or Snitcher. Business plan. |
| Syft Data: Reactions and comments on your team's posts, matched to one person. Connection requests and DMs sent from your own LinkedIn after approval. | Unify: LinkedIn steps are tasks the rep completes by hand. | |
| CRM | Syft Data: HubSpot, Salesforce, Attio and Pipedrive. | Unify: HubSpot and Salesforce. Read-only on Pro, read and write on Business. |
| Syft Data: Sends matches to Smartlead, Instantly or Apollo, or by webhook. | Unify: Its own sequencer, from your mailboxes or Unify-managed mailboxes. | |
| Price | Syft Data: Founder Mode $99 a month, Pro $500 a month. 30 days free, no credit card. | Unify: Base $20 and Pro $60 a seat a month. Website intent and automated plays on Business, priced by sales and billed yearly. |
On top of website visitors
What Syft Data adds
See who engages with your team's LinkedIn posts
Reactions and comments on your company posts, exec posts and promoted posts, matched to one person and joined to their website visits.
See which target accounts saw your LinkedIn ads
Connect LinkedIn Ads and Syft shows which companies saw your ads, next to who from those companies engaged with your posts. Pro plan.
Focus on your target accounts
Add your target accounts, or connect a HubSpot list that Syft re-reads every hour. Alerts can then fire only for people at those companies, and a do-not-track list keeps customers and partners out.
Skip people you already know
Syft syncs your LinkedIn connections, leaves out people you are already connected to, and can flag when a lead is connected to someone on your team.
Know who signed up
Syft enriches product signups, including personal emails, and scores each one against your ICP and personas before it alerts sales.
Ask @Syft in Slack
Ask in plain English for a list, an explanation of a motion or a summary of the week, and get the answer in the channel.
Alerts only for people who fit
The usual complaint about signal tools is volume. Many of the people on your site or reacting to your posts are recruiters, students, job seekers or other vendors.
In Syft you describe the companies you sell to (your ICP) and the roles you sell to (your personas). Every visitor and engager is checked against both before anything reaches Slack or your CRM. Everyone else is still recorded, so you can look them up later.
Act on a match from your own account
Syft can send the connection request or the first DM from your LinkedIn, through the extension, using the note you wrote. By default each one waits for your approval in Slack or in the app. You set the daily limit.
If your team already sends from Smartlead or Instantly, send the matches there instead and keep your sequences.
Pricing
Syft Data pricing: two plans, both free for 30 days
Founder Mode
$99 / month
For one person tracking their own LinkedIn.
- One LinkedIn profile
- A scored list of everyone who engages with you
- Job change alerts in Slack
Pro
$500 / month
For a team tracking the website, LinkedIn and target accounts.
- Website visitors joined to LinkedIn activity
- Unlimited LinkedIn profiles
- HubSpot, Salesforce and Attio sync
- Connection requests and DMs from the extension
- Query Syft from Claude or ChatGPT
Customer outcomes
What our customers say about us..
Discover how savviest growth teams accelerate their pipeline with Syft Data
“The biggest win has been how Syft changed the mindset of the team. Outbound is now driven by real buyer behavior, not just a list and a hunch.”
“Being able to make decisions faster has been my biggest win. Syft helped us reduce wasted ad spend by 27% and achieve a 400% return on investment.”
“Syft didn't just improve visibility, it fundamentally changed how effectively we can market and sell. It gives our SDRs clarity, improves sales meetings, and ensures we never miss high-value opportunities.”
Questions Unify users ask
- Does Unify identify the people visiting my website?
- Unify identifies the companies behind anonymous visits, through 6sense, Clearbit Reveal, Demandbase or Snitcher, on its Business plan. Its docs tie activity to a person once that person gives an email. Syft Data identifies the companies and, where it can, the people on your site (US person-level identification is an add-on) and joins them to their LinkedIn activity.
- Does Unify send LinkedIn connection requests?
- No. Unify adds a LinkedIn step to an email sequence as a task the rep does by hand, and says none of it auto-sends a LinkedIn connection or message. Syft Data sends connection requests, DMs and post likes from your own LinkedIn through the extension, each one approved in Slack or in the app by default.
- Does Syft Data see who engages with our LinkedIn posts?
- Yes. Syft records reactions and comments on your company posts, exec posts and promoted posts, matches each to one person, and joins them to their website visits.
- Can I keep using Smartlead or Instantly?
- Yes. Smartlead, Instantly and Apollo are native. Send matches to Clay, Zapier or n8n by webhook, so your sequences stay where they are.
- Which CRMs does it sync with?
- HubSpot, Salesforce, Attio and Pipedrive. Syft creates or updates the contact and company when someone matches.
- Is my LinkedIn account safe?
- Syft reads LinkedIn through a Chrome extension in your own browser, so there is no password to hand over and nothing logs in to your LinkedIn account from a server. It only sends requests or messages you approve, up to the daily limit you set.
- Does it work for a whole team?
- Yes, on Pro. Each person installs the extension, and Syft tracks everyone's posts, profiles and the accounts you watch in one workspace.
- How is Syft Data priced?
- Founder Mode is $99 a month for one LinkedIn profile. Pro is $500 a month for unlimited profiles, website visitors and CRM sync. Both are free for 30 days, no credit card.
- We're an agency. Can we run this for clients?
- Yes. The Agency plan gives each client its own workspace, managed from one account.
Comparing other tools? See the Trigify alternative, Common Room alternative, Warmly alternative, HeyReach alternative, Dripify alternative, Gojiberry alternative, Waalaxy alternative, Expandi alternative, Default alternative, Teamfluence alternative, Jungler alternative and Koala alternative pages, or read the LinkedIn outreach playbook.
See who is on your site and who engages on LinkedIn, and reach them from your own account.
Free for 30 days. Nothing sends without your approval.