Warmly is joining HubSpot

Warmly alternative for website visitor and LinkedIn signals

HubSpot agreed to acquire Warmly on June 30, 2026. Syft Data identifies the companies and, where it can, the people visiting your website, joins them to who engages with your team's LinkedIn posts, checks each one against your ICP and personas, and sends the ones who fit to Slack, Salesforce, HubSpot or your outbound tool.

Works with Salesforce and HubSpot, and is independent of both.

Example alert. The person and company are made up.

Used by teams at

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What changed

What happens to Warmly after the HubSpot acquisition

Warmly announced on June 30, 2026 that it agreed to be acquired by HubSpot. Warmly says existing contracts, pricing, account teams, product experience and integrations are unchanged today.

Longer term, Warmly plans to connect its agents across HubSpot's customer platform. If your CRM is Salesforce, or you want a signal tool that is not tied to one CRM, now is the time to compare.

Sources: Warmly is joining HubSpot (Warmly, June 30, 2026)

Last reviewed

Who should look now

  • Teams on Salesforce or another non-HubSpot stack
  • Teams who want an independent roadmap
  • Teams who want website visitors and LinkedIn engagement in one place

Switching

How to switch from Warmly to Syft Data

Syft Data runs next to what you have, so you can compare the two before you move anything.

  1. 1

    List what Warmly does for you today

    The alerts your team reads, the CRM fields it writes and the sequences it feeds. That list is your setup.

  2. 2

    Add the Syft tag

    One script on your site. Data appears about 10 minutes after the tag is live.

  3. 3

    Connect your CRM and Slack

    Salesforce, HubSpot, Attio or Pipedrive, so people and activity land on the right records. Alerts reach the channel you choose, with the account owner @mentioned.

  4. 4

    Repoint the workflows that read from Warmly

    Send matches to Smartlead, Instantly or Apollo, or by webhook to Clay, Zapier or n8n, so your sequences keep running.

Side by side

Syft Data vs Warmly

CRMSyft Data: Works with Salesforce and HubSpot, and is independent of both.Warmly: Joining HubSpot. Warmly says integrations are unchanged today.
Who gets identifiedSyft Data: Person-level identification of US site visitors (add-on), plus reactions and comments on company posts, exec posts, and promoted posts, matched to one person.Warmly: Website visitor identification.
OutreachSyft Data: Drafted for a named sender on your team, with one-click approval when review is on.Warmly: Depends on your current Warmly plan and setup.
RoadmapSyft Data: Independent.Warmly: Connecting across HubSpot's customer platform over time.

On top of website visitors

What Syft Data adds

See who engages with your team's LinkedIn posts

Reactions and comments on your company posts, exec posts and promoted posts, matched to one person and joined to their website visits.

See which target accounts saw your LinkedIn ads

Connect LinkedIn Ads and Syft shows which companies saw your ads, next to who from those companies engaged with your posts. Pro plan.

Focus on your target accounts

Add your target accounts, or connect a HubSpot list that Syft re-reads every hour. Alerts can then fire only for people at those companies, and a do-not-track list keeps customers and partners out.

Skip people you already know

Syft syncs your LinkedIn connections, leaves out people you are already connected to, and can flag when a lead is connected to someone on your team.

Know who signed up

Syft enriches product signups, including personal emails, and scores each one against your ICP and personas before it alerts sales.

Ask @Syft in Slack

Ask in plain English for a list, an explanation of a motion or a summary of the week, and get the answer in the channel.

Alerts only for people who fit

The usual complaint about signal tools is volume. Many of the people on your site or reacting to your posts are recruiters, students, job seekers or other vendors.

In Syft you describe the companies you sell to (your ICP) and the roles you sell to (your personas). Every visitor and engager is checked against both before anything reaches Slack or your CRM. Everyone else is still recorded, so you can look them up later.

Act on a match from your own account

Syft can send the connection request or the first DM from your LinkedIn, through the extension, using the note you wrote. By default each one waits for your approval in Slack or in the app. You set the daily limit.

If your team already sends from Smartlead or Instantly, send the matches there instead and keep your sequences.

Pricing

Syft Data pricing: two plans, both free for 30 days

Founder Mode

$99 / month

For one person tracking their own LinkedIn.

  • One LinkedIn profile
  • A scored list of everyone who engages with you
  • Job change alerts in Slack
Start free

Pro

$500 / month

For a team tracking the website, LinkedIn and target accounts.

  • Website visitors joined to LinkedIn activity
  • Unlimited LinkedIn profiles
  • HubSpot, Salesforce and Attio sync
  • Connection requests and DMs from the extension
  • Query Syft from Claude or ChatGPT
Start free

Questions Warmly users ask

What happens to Warmly after the HubSpot acquisition?
Warmly announced on June 30, 2026 that it agreed to be acquired by HubSpot. Warmly says existing contracts, pricing, account teams, product experience and integrations are unchanged today, and that longer term it plans to connect its agents across HubSpot's customer platform.
Does Syft Data work with Salesforce?
Yes. Syft Data syncs with Salesforce, HubSpot, Attio and Pipedrive, and creates or updates the contact and company when someone matches. It is independent of all four.
Does Syft Data identify individual website visitors?
Yes, where it can. The Syft tag identifies the companies visiting your site, and person-level identification of US visitors is an add-on. Syft joins each visitor to their LinkedIn activity, so a post engager who reads your pricing page shows up as one person.
How long does setup take?
Add the tag, then connect your CRM and Slack. Data appears about 10 minutes after the tag is live. We can set it up with you on a call.
Can I keep using Clay, Smartlead or my other tools?
Yes. Smartlead, Instantly and Apollo are native. Send matches to Clay, Zapier or n8n by webhook, so your sequences stay where they are.
Is my LinkedIn account safe?
Syft reads LinkedIn through a Chrome extension in your own browser, so there is no password to hand over and nothing logs in to your LinkedIn account from a server. It only sends requests or messages you approve, up to the daily limit you set.
Does it work for a whole team?
Yes, on Pro. Each person installs the extension, and Syft tracks everyone's posts, profiles and the accounts you watch in one workspace.
How is Syft Data priced?
Founder Mode is $99 a month for one LinkedIn profile. Pro is $500 a month for unlimited profiles, website visitors and CRM sync. Both are free for 30 days, no credit card.
We're an agency. Can we run this for clients?
Yes. The Agency plan gives each client its own workspace, managed from one account.

Comparing other tools? See the Trigify alternative, Common Room alternative, HeyReach alternative, Dripify alternative, Gojiberry alternative, Waalaxy alternative, Expandi alternative, Unify alternative, Default alternative, Teamfluence alternative, Jungler alternative and Koala alternative pages, or read the LinkedIn outreach playbook.

See who is on your site and who engages on LinkedIn, in Salesforce or HubSpot.

Free for 30 days. Nothing sends without your approval.